Designer must dispel these misconceptions that to become human-centric and to find meaning in their work.
Sometimes designers tend to create designs that other designers will appreciate and applaud or design with their own taste and preferences in mind. With this approach your design risks being exclusive and, in the worst case scenario, disliked or misunderstood. Understand what works and appeals to your audience and ignore your designer friends.
The design is not rocket science, but the creation of services for people, who we are. Very often designers exalt themselves over users, although we have the same basic motives, habits and needs. Design not as sustanctive, Design as Verb.
Betty Davis
Always inspiring,